We will provide comments on the different logo design trends set to be huge throughout 2024.

 

5 Logo design trends expected to be huge in 2024

With Q3 now underway, many business owners’ thoughts are turning to setting goals for the next 3 months. This could include a brand refresh if you are established. Alternatively, you might be about to launch a new venture and are seeking a professionally designed logo.

At thefingerprint, our award-winning offering includes branding services that stand the test of time. But that doesn’t mean that you cannot tap into the latest developments in logo design too. In this article, we will explore five exciting logo design trends that are set to be huge in 2024. We hope they prove inspiring!

Logo design trend no.1: Blocks of colour

Embracing a new generation of customers as Gen Z (born 1997-2012) continues to grow up and become key consumers, Pepsi, Fanta and 7UP have tapped into their collective taste. These consumers are optimistic and confident. They gravitate towards this bold colour-blocking logo design trend. The blocks of colour trend has been characterised by VistaPrint as:

• Three-dimensional
• Well-defined lines
• Vivid colour combinations
• “Unapologetically loud” branding.

Why does this work so well?

Well, it captures the viewer’s attention and invites them to associate freshness with your brand. Modernising their logos signals that even established companies including Pepsi (founded in 1898) value this youthful demographic.

Colour blocking is admittedly not a new trend, with the use of complementary colours a tried and tested logo design staple. However, the colour-blocking logo trend of 2024 sees less white space to temper bold colours. It shows that each drinks brand still has a zest for life and can move with the times.

However, this trend needs to suit your brand’s personality and target customer. A brand with an older customer demographic than Gen Z could risk alienating their existing customer base. GAP’s six-day logo rebrand in 2010 showed this is a real risk. A logo with blocks of colour is eye-catching and modern. But, it is not right for every consumer or business.

Logo design trend no. 2: Eco-inspired imagery and colours

Businesses with planet-friendly products or links to the natural world, look set to highlight their ethics within this logo design trend. Seen by some as a reaction against environmental decline, earthy tones such as greens and browns usher in some much-needed calm. Arguably, this logo style is the opposite of the first trend, where bold clashing colour palettes fight for customers’ attentions.

Natural shades can also denote that your brand has a fresh approach. This includes a commitment to authentic and sustainable ways of operating. Consumers are becoming more mission-driven and look to shop or do business with companies that are eco-conscious, motivational and ethical.

Free-flowing lines that echo the land or sea may be included. Other possible elements within eco-conscious logos include:

• Organic lines
• Rounded corners
• Leaf emblems
• Nature-inspired colours.

Build trust with your logo

Choosing this logo design trend further suggests that your brand can be trusted thanks to the associations of colour psychology. Green can suggest growth, fresh ideas and safety. Viewers may subconsciously associate your logo’s colour scheme with the notion of moving forward with their purchase, just as green traffic lights suggest the same on the road.

This makes the eco-inspired logo design trend ideally suited to businesses within and outside of several industries. Examples include landscaping, health foods and forestry, as well as environmental charities. Further information about the colour green’s motivational properties can be found in this article by VeryWellMind.com.

Logo design trend no.3: Illustrations within typography

As your ‘mascot’, a logo should be anything but boring (or an afterthought). It represents your business in a sea of competitors and can enhance your brand’s storytelling. This growing logo design trend for 2024 is all about getting creative with typography.

Wix celebrates this as an “art form” where “the written word is taken to new heights”. It conveys not only your brand’s name but has the potential to show extra details such as the business’ story and industry.

Globally, several brands have already tapped into this logo design trend but it looks set to re-emerge in 2024. Recognised examples of this logo style include:

• The London Symphony Orchestra – this esteemed musical organisation depicts its “LSO” as the wave of a conductor’s baton.
• Le Tour de France – a key event in the sporting calendar, you can see a creative bicycle and rider in the “our” section of the word “tour”.

Why are so many brands choosing this logo design trend?

Adding personality to your logo, illustration-based logos can remain in the viewer’s mind for longer. They also show that your business has invested time in professional logo design. This can go a long way towards gaining customers’ and clients’ trust.

Logo design trend no.4: Minimalist designs

Great logo design should communicate your message in just a few lines. So it is fitting that the minimalist logo design trend looks set to dominate in 2024.

A minimalist logo could include:

• A restricted colour palette (1-3 colours)
• An unfussy design
• Simple yet effective shapes and lines.

Why is this logo design trend effective?

Firstly, logos can be resized to act as a website’s favicon (the small image shown to the left of a website URL in the search bar) without losing clarity. Great designs also give a clear idea of which brand it belongs to. Secondly, customers are used to viewing your company logo on a screen and are time-poor. This stripped-back logo design trend makes viewing less tiring for their eyes.

Recent examples that suggest this trend is here to stay in 2024 and beyond, include:

• Nationwide – This saw the building society’s biggest rebrand since 1987.
• La Liga – The Spanish football leagues have opted to choose one colour instead of its original colour wheel.

Logo design trend no.5: Animated logos

Animated logos help your business stand out from the crowd and leave a memorable first impression. The creative community Kreafolk has taken note, saying “Gone are the days of logos being mere symbols; they are now lively storytellers, engaging and surprising customers at every turn”.

Your business card may not be able to capture movement, but digitally animated logos are being used to secure attention on websites and other online spaces. Think promotional videos and social media animations.

Two companies with animated logos include:

• Mastercard – a leader in using this style of logo, its red and amber circles overlap to create a Venn diagram.
• Alvit – An online book search depository based in Norway, this brand highlights its search/magnifying glass by animating the negative space in its lowercase letter ‘a’.

Want to see more? You can view short video clips of these moving logos on the Creative Bloq website.

Seek professional advice by outsourcing your logo design to us

It can be exciting to discover a new trend. However, don’t choose any of these 2024 logo design trends without considering if it will engage your target audience.

Thefingerprint team will discuss your goals and requirements before designing the right logo for your business, charity or organisation. Contact us or email design@thefingerprint.co.uk for a stunning logo.

 

If you are enjoying this article please read our blogs Why a brand is important and why it’s not just a logo, Using Data To Boost Your Digital Business or thefingerprint wins Design Agency of the Year for a third year!.