Blogging tips

 

 

We’ll share our top tips for blogging success in 2025.

 

7 Tips for Blogging Success In 2025

So, you’ve created a business website and you’re keen to build the levels of online engagement. Including a blog seems like a no-brainer, given that the prioritisation of blogging sees brands achieve 13 times greater ROI than those that don’t. Blogging is also known to bring in more website visitors and leads. But with over 600 million active blogs across the internet, you may well be wondering how to stand out.

Well, you can set yourself up for success with our 7 tips for blogging success in 2025.

Begin with an Outline

The writing of an outline can be really helpful when it comes to organising your thoughts and keeping your blog on track. No matter your choice of word processor, there’s bound to be an outlining tool that you can use. Beginning with a short and impactful hook, you can add headings and key details as you research and get to grips with the topic.

Here’s some more outlining advice:

• Ensure that your blog has a clearly defined purpose
• Be prepared to edit as new details come to light
• Set out a strong conclusion and call to action (CTA).

Create a Captivating Title

The crafting of intriguing titles will be key as you look to drive blog click-throughs. The ideal blog title will capture the interest and indicate what the reader can expect (avoiding click-bait). It’s best to limit the length to ensure that the full version of your blog title features in the search engine results. And you should try to weave in your number one keyword for a rankings boost.

Here are some more title-writing tips:

• Use numbers (listicles are really popular)
• Offer a benefit for the reader
• Ask a question
• Aim for an emotional response
• Include power words (brilliant, alive, shocking, etc.)

Appeal To Your Audience

You should spend time thinking about and researching the intended audience for your blog. Why might they be interested in your views? What pain points might they want to address? And which blogging styles might they find most engaging? Not to worry if you don’t have all the answers – you can learn and make adjustments to your blog over time.

Here are some tips to help your blog resonate:

• Write with one reader or persona in mind
• Try to relate and show empathy
• Use everyday language and inclusive terms (such as you and your)
• Ask for the reader’s feedback and take their views into account.

Add Value

You’re bound to see good levels of reader engagement if you focus on making each blog post as valuable as possible. Again, you should consider your target audience and the types of information that they’ll find most helpful. Be prepared to engage directly (both on and offline) and develop an understanding of what makes your audience tick. Ideally, you’ll be able to offer a unique and valuable perspective.

Try to fulfil Google’s E-E-A-T ranking criteria:

• Experience – show your first-hand experience of the blog topic
• Expertise – highlight the qualifications and experiences that make you a subject expert
• Authoritativeness – keep on producing quality posts for recognition as a leader in your field
• Trustworthiness – take care when researching and include supporting evidence from quality sources.

Use Blogging Tools

From AI text generators to headline analysers, various tools can be used to improve your blogging speed, audience engagement, and SEO rankings. These tools can help you to research relevant topics and keep readers’ eyes on the page.

Here are some of our favourites:

• Answer The Public – for identifying the types of questions being asked by your audience
• Hemingway Editor – for editing, so that your blogs are as clear and engaging as possible
• Canva – for creating unique feature images, infographics, and much else besides
• ChatGPT – for basic research, idea generation, and content outlining (just beware of the risks of copying and pasting AI-generated text).

Focus On SEO

There’s a fine balance to be struck in terms of writing content that appeals to people and search engines. It’s worth researching and including the types of terms and phrases that are commonly searched by your target audience. However, your content is likely to have the most appeal if it’s written naturally in an engaging style and tone of voice.

Follow these pointers for an added SEO boost:

• Feature your first-choice keyword naturally in the blog title
• Write unique and compelling meta descriptions/title tags for each post
• Research and answer commonly asked questions for the best chance of showing up in the featured snippets
• Include additional keywords in your sub-headings and throughout the body text (without keyword stuffing)
• Include links to relevant internal pages and quality third-party sites (remembering Google’s focus on trustworthiness).

Keep It Consistent

There’s an ongoing debate about how regularly you should blog and how long each post should be. It comes down to factors such as the amount of content being published by other writers on your chosen topic and the results that you’re looking to achieve. Although Google is known to reward the regular posting of in-depth and informative blogs, the number one aim should be consistency. And you must prioritise quality over quantity.

Here are some possible sources of blogging inspiration:

• Chats with your customers (either in person or via social media)
• Discussions at industry events
• Current trends and events in your sector
• Blogs published on competitor sites (avoiding plagiarism)
• Suggestions from ChatGPT and other AI platforms. 

Get Expert Support

From the attraction of inbound links to the increased generation of sales, you can expect positive impacts if you follow our blogging recommendations. However, you might be worried that your writing won’t truly reflect the quality of your business offerings. Or perhaps you’re put off by the time commitment, with the writing of a typical post taking 4.10 hours.

Thankfully you can count on thefingerprint for professional blog writing support. Email design@thefingerprint.co.uk or phone +44 (0)7740 348 521 for more information about our expert content writing services.

 

If you enjoyed this article then do have a read of Why Writing a Blog is Important for Business and SEO, Why You Should Invest in Professional Copywriting Services, or thefingerprint wins Design Agency of the Year for a third year!