Branding Services

Make Your Mark With A Unique Brand Identity

Do you want to set your business apart from the competition? Would you like to have a brand identity which connects with your customers? Well then, it’s time to invest in business branding services. We have the know-how required to create a unique brand identity, building a strong and stable bridge with your customers.

Why you need a distinctive brand identity

The creation of an exclusive brand identity will make all the difference to your business fortunes. Customers will develop a close affinity with your business as they regularly see your branded promotions. The winning characteristics of your business will be emphasised, as you stand apart from the competition. Your bold branding statement will inspire confidence and boost profits.

Learning about your business

Your business is at the heart of everything we do. We consider it a priority to engage with you and find out what your vision of success looks like. During a series of initial meetings we will make the effort to find out what makes you tick and set the course for the successful realisation of your branding strategy.

Crafting Your Business Tagline

The tagline is an absolute must-have for the effective communication of your brand identity. However, it’s hard to come up with a clear and memorable line which perfectly encapsulates your brand vision and approach. Thankfully we’re here to help. One of our word wizards will write a tagline that’s just right for your business.

Generating brand ideas

After the initial discussion we will review and identify the best ideas for the promotion of your business brand. We will build on these ideas using our powers of creative thinking and apply our marketing know-how to create the perfect campaign.

Creating your business logo

An appropriately styled business logo will be one of the core components of your branded campaign. Our professional designers will create a logo design featuring your brand colours and effectively conveying your desired business image. Your unique business logo will connect and remain at the forefront of the customer’s mind.

Writing up the guidelines document

Time spent getting to know your business will allow us to create a key document which hones in on the best tactics and strategies. We will set out guidelines and most effective methods for the communication of your unique identity. The guidelines document will cover everything from the style of your marketing communications to the colours of your website.

Developing the brand guidelines summary

Every member of your team should be on the same page when it comes to the communication of your brand identity. We will take the time to craft an easily understandable summary of brand guidelines for everyday guidance.

Let´s talk

No matter whether you own a small business and offer services to customers in a local Scottish town or are the Director of a major business with a worldwide reputation, thefingerprint should be your go-to creative agency.