We’ll share some tips on how to create effective LinkedIn posts.

 

Our 8 Top Tips

With the potential to connect with more than 65 million decision-makers, you might be missing a trick if you aren’t creating posts for LinkedIn. But with so much activity, you might well wonder how to make your content stand out.

As ever, thefingerprint has you covered. Check out and apply the top tips featured in this blog for the best chance of LinkedIn success.

Lead with the Hook

If you’re looking for maximum engagement then you should begin each LinkedIn post with a suitably captivating hook. This should be a fairly short snippet of text that grabs the visitor’s attention and inspires them to keep reading.

You could write your hook as:

• A question that gets people thinking
• A stand-out statistic
• A joke (taking care not to offend)
• The beginning of a story.

To take the analogy of fishing, once you have them on the hook you should make every effort to lure them in. This will mean making the rest of your post as captivating as the opening (keep reading to find out how).

Avoid The Wall of Text

If you’ve spent some time scrolling the LinkedIn feed then you’re bound to have come across seemingly impenetrable walls of text. Just like the metaphorical marathon race wall, they will have stopped you in your tracks and made your stomach sink. Do you want your readers to share this experience?

Focus on Your Audience

Following on from the previous point, you should try to make every post as interesting as possible. This is where research time can seriously pay off, as you’re sure to have hit upon the hot topics and issues that are top of your reader’s mind. You should also write in familiar language, avoiding the kinds of complex terms and jargon likely to confuse.

Here are some other reader-friendly tips:

• Write your posts with a single person in mind (perhaps based on an audience avatar)
• Be prepared to explain, rather than making assumptions
• Use inclusive words such as “you” and “your”
• Break up your content with headings and lists (like this one 😉).

Mix in the Emojis

A study by Frontiers has shown that social posts featuring emojis receive 25.4% more engagement than those that don’t. And with an ever-increasing choice (there are more than 3,000 emojis available today), their use is a bit of a no-brainer 🧠. It’s super-simple to copy and paste from websites such as Emojipedia. But do remember that you can have too much of a good thing.

Make a Visual Impact

With more than 58 million companies on LinkedIn it can be hard to stand out. However, you can go some way to building engagement with quality visuals. Indeed, it’s been found that posts with images receive twice the engagement as those without. You could be making the biggest impact with on-brand designs created by thefingerprint.

If you’re extra-keen to capture your audience’s interest then it would be worth getting in front of the camera. This makes perfect sense, with LinkedIn reporting that video posts get five times the engagement as static text and picture versions. Again thefingerprint has you covered, with our expert videography services.

Encourage Comments

Ideally your LinkedIn post will have made the readers think. You can make the most of this engagement by rounding each post off with a positive call to action. This could be a simple matter of encouraging people to post their thoughts in the comments section, or inviting them to get in touch with a DM. You might then follow up with a link to your website.

Time Your Posts

According to CoSchedule, the best times to post on LinkedIn are at 12:00 PM, 10:00 AM, and 1:00 AM on “at 12:00 PM, 10:00 AM, and 1:00 AM. However, you could mix it up and enjoy some success with weekend posts (which may well be reshared on other days).

Go with the Flow

As with other types of content (and life in general), you’ll stand the best chance if you take the pressure off and go with your natural flow. That said, you might find it helpful to build a bank of LinkedIn ideas that you can turn to for inspiration on those go-slow days. You won’t go too far wrong if you follow the tips covered in this blog.

For the best results you should be looking to post regularly, keeping an eye on what works and what doesn’t. Thankfully you can rely on the support of thefingerprint. From the creation of social media content calendars to the writing of on-brand posts, we can help you to win on LinkedIn. 

Give us a call on +44 (0)7740 348 521 or email design@thefingerprint.co.uk to find out more.

 

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