HTG Overwatch

We were tasked with designing a new logo for “HTG Overwatch,” HTG’s Security Managed Service, incorporating a subtle security-themed element while maintaining consistency with their existing brand identity. This logo became the foundation for the development of further collateral where we then created a branded, two-page data sheet and press adverts. These needed to stand on their own but link to the overarching HTG brand. 

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Project Details

For the HTG Overwatch Security Managed Service, we delivered a comprehensive branding solution that perfectly met the client’s brief. We began by designing a new logo that aligned with HTG’s established brand identity, while incorporating a subtle security-focused twist to reflect Overwatch’s core offering of “Protect, Secure, Recover.” This logo became the foundation for all further design work, ensuring a cohesive brand presence.

We then developed detailed brand guidelines, ensuring all future collateral would maintain visual and messaging consistency. Additionally, we created a flyer and an advert, both designed in line with these new guidelines, effectively communicating Overwatch’s cybersecurity services and unique value proposition.

Throughout the project, we focused on maintaining a strong connection to HTG’s existing brand while emphasising the specific security focus of the Overwatch service. By staying true to the brief and HTG’s overall brand, we successfully delivered a professional and cohesive set of marketing materials.