We will provide comments on the value that designers bring to businesses.

 

When businesses should let designers lead

You are proud of the business that you have grown from a single idea. No one knows its products, vision and day-to-day operations like you and your team. Therefore, hiring a web designer or branding expert to create standout visuals and a pixel perfect new website can feel like relinquishing control. It calls for trust as you are guided through the process by a professional design agency.

However, hiring professionals does makes good business sense. We will save you frustration, energy and time as thefingerprint is experienced at helping businesses supercharge their brands. With this in mind, here are four times when it is best to let your professional designer lead.

1. Let designers lead when you don’t know where to begin

Knowing where to begin when designing a website or marketing materials can soon become overwhelming. To achieve the best results, you need to know your way around the tools and software that are the workhorses within the visual branding and web design industry.

Spend too long trying to design something in the wrong app or program and you risk the frustration of creating brand assets in the wrong dimensions or file format. This can cause disappointment, delays before launching and even damage your business’ standing.

You need your business to look its best and stretched, pixelated images will not cut it with potential website visitors. A professional design and functionality is what your target customers and clients expect. Hire thefingerprint and you will receive the extensive expertise of a professional award-winning full-service agency, delivering outstanding visual assets and designs that are ready to impress.

2. Let designers lead if you lack professional design and branding insights

No one could run your business in the same way that you do. Every day you are promoting the value of your services or products to people who appreciate that you’re a professional expert in your field.

Web design and branding are no different in this respect. Work with thefingerprint and you’ll receive our significant design experience gained supporting businesses across various sectors. This includes clients that have benefitted from e-commerce plugins such as WooCommerce. Choosing an appealing composition, our in-depth software expertise will make the design a reality, hitting the right balance between text and space. Bringing advanced knowledge of WordPress, typography, colour psychology and more, we will instinctively select the right design elements for your business.

Save time and make the creation of your website or branded materials an investment that can repay itself for years to come. All visual assets including logos, brochures and infographics, will reflect your business and its values. Thefingerprint helps you tell an appealing ‘story’ for the eye. Avoid creating endless drafts and the disappointment of viewing your DIY efforts. Now is the moment to rely on our creativity and professional insights for assets that move prospects along your sales funnel.

3. Let designers lead when you crave a rebrand

As the perfect agency partner to help you rebrand your business and increase your appeal for new audiences and customer demographics, we know what works now. Still on the fence? Our guide to the benefits of a rebrand is an enjoyable read.

The chances are you have already invested a significant amount of revenue:

• Sourcing new products
• Retraining staff
• Changing your offering
• Reacting to emerging competitors.

The last thing you should do here is compromise at the final hurdle. You will only get one chance to make a good impression – especially with a rebrand. Business owners looking to modernise, or change focus, benefit from hiring skilled professionals like thefingerprint to captivate their target customers.

Keeping an eager eye on emerging design and branding trends, you could say that we have our finger(print) on the pulse! We know what appeals to customers today and can react with confidence to your dream branding and web design ambitions.

Don’t rely on an outdated blog or YouTube tutorial to update your business assets. Instead, brief a designer with your goals and wait to see what designs they produce. In other words, let them work their magic!

4. Let designers lead if you are too close to your business

You know what you do and don’t like when viewing a website, taking a business card or seeing a vehicle wrap drive past. It’s subjective after all. But arriving at a professional design you are confident will attract clients or customers is another story entirely. Indeed, attempting to create or change your visual assets could make or break the project.

Whereas, leaving the design process to a professional with a qualified perspective outside of your company or organisation, isn’t a bold move. It’s a strength. Your requests will be taken onboard and interpreted by a skilled designer who knows how to ‘speak’ WordPress websites, design and branding. Even the written content can be managed by thefingerprint, with SEO-powered blog content and other marketing copy also available.

Avoid hesitation, multiple versions and wasted energy by leaving the work to our team. We offer outstanding client service and will update you throughout the project. No one wants to be that client who hires an agency without giving them enough room to design something truly impressive.

Let the experts care for your brand!

Whilst you could attempt to change a design after viewing online advice and articles, hiring an award-winning professional is here to take the pressure off your shoulders. Let thefingerprint save you the frustration of creating designs that don’t convert. Instead, visit our Contact Us page or call 07740 348 521 to commission stunning branded materials and a website to be proud of.

 

If you are enjoying this article please read our blog Why you need a WordPress maintenance plan, thefingerprint wins Design Agency of the Year for a third year! or Canva – should companies use it?